The use of muted trademark of 'Universal' and 'Strike' already sets up the atmosphere of the film, which shows connotations of the film to be of a darker nature compared to genres of comedy. Using non-diegetic dialogue from local news reporters, by ways of accents, audience members can relate and understand the establishment to be in Britain. The use of high frequency sound waves at the ending establishes panic and fear within the storyline, actors and the audience members watching, from a cinematic point of view, using the high pitching of frequency engages audience members, and also give them a narrative hook to understand why the local building was blown up, and who blew it up.
When considering editing, the use of a black screen engages audience members fully with the sound, which again establishes the atmosphere of this product. Although no establishing shots are used, the first shot containing actors, from a cinematic point of view, reflects what the audience are doing, e.g. watching a screen. This helps the audience understand the characters to be of the average human, and therefore automatically being able to relate to the film. The man who pushes through the crowd (Aprox:1:33 minuets) is flowed out by the camera, which establishes that the man is of importance, and can also be interpreted as the film narrator, who has come to take the audience member to the next stage of the film, this technique is used in many films, as it engages audience members and makes them feel part of the narrative. The use of hand held camera angles (Aprox:2:17 minuets) establishes panic and fear within actors and audience members, and again engages them within the action, by using a hand held angle it makes the film have a higher level of verisimilitude compared to other films such as 'Skyfall'.
The opening scene to the film appears to have been fitted with a green tint, which sets a serious atmosphere, and establishes the genre to be along the lines of ‘gritty drama’ or ‘thriller’, therefore giving awareness to audiences straight away of the film they would be viewing. The use of a green tint allows the text used within the clip to be more visible and more vibrant than that of the background surroundings, e.g. when the protagonist walks out of the coffee shop we are greeted with the background of ‘Future London’ with the vibrant titles giving that information out, (Aprox: 1:03 minuets) to double check that audience members are fully aware of their surroundings. Coming from a cinematic view, the use of titles, if the surroundings of the film are perhaps difficult to understand, they use of titles become an asset from production, and also from an audience’s point of view, because if they can understand, or have the information to understand, the theory of two step flow can play a major part of if the film will succeed or fail. The use of mise-en-scene has a high level of verisimilitude, meaning that the audience can establish almost instantly the setting of the film and atmosphere e.g. the opening scene shows a crowd of people gathered in a coffee shop, dressed in dull, dark colours, which shows connotations of the films genre and that automatically a tragedy or serious event has occurred or is occurring.
With the clip that we have been given, I think establishing a hero or villain is impossible, and they only inclination that we have of a possibly pro/antagonist is the fact that the man who battled the crowd had more screen time than other, meaning that, within prediction, I would believe him to be the protagonist. From a cinematic point of view, the idea of the pro/antagonist not being revealed within the first two minutes establishes an idea of mystery which engages audience members and makes them want to watch the film to find out the missing information. The same is for any character shown in the clip above, as so little time has been spent of them, the only representation that could possibly been made is that they are all of the same area, and are deeply affected by the by the news report that they are engrossed in. However the surroundings are represented to be of a bust nature, not so far off London in the present time, which again, allows audience members to make a connection to the film, which engages them automatically. The fact the future is set within this clip to be darker and somewhat more polluted, can be taken to have symbolic imagery that if London, or possibly the world keep abusing and taking the world for granted, the risk of pollution and global warming can be seen as less of a threat and more of a grantee.
I believe that the audience members of this film would depend on what genre of film the individual prefers, personally I believe the film would be aimed at less of a mainstream audience and more of a niche, because the film can be split into ‘thriller’ and ‘gritty drama’ meaning that the film could be targeted at just an audience perhaps of, B to C2 meaning that the film, if it is just aimed at a small, yet promising audience, who will establish perhaps subtle things within the film e.g. the walking dog on the bus billboard advertisement (Aprox: 1:09), meaning that the film could, or would be a success. Of course the film was mainstream and appealed to many audience members, due to demographics and what the public demand from films these days, e.g. personally I believe the film opening shows most elements that the public look for in a film e.g. the use of silence for dramatic tension, a futuristic setting, action with the blowing up of the building and gore/horror with the woman screaming holding her blown off arm.
As the film was made by ‘Universal’ the standards are set high due to their success rate e.g. ‘The Harry Potter films’ meaning that pressure from cast and crew would have more meaning compared to an independent film. Due to ‘Universals’ status, audience members are more likely to want to see the film, just because of the name branded onto the film, this means that audience members can establish that the film would have had a bigger budget than others, therefore playing on the psychographics of ever increasing mainstreamer audience.
https://www.youtube.com/watch?v=wCTgUq6hzUk - reference, the opening of 'Children of Men'
To help us during our coursework, I have created a timeline to represent each title being shown and the use of sound effects or soundtrack.
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