The kind of media institution that we have chosen to distribute our media product is independent and would be shown within art houses. We have chosen this because, when looking at our narrative we believe that it is very specific to our chosen audience (aspirers and individualists, therefore we are aiming for a niche audience.)
Places that I have researched that we would, if the media product was to be distributed and shown to audience members, would be of such places as 'The Chelmsford Film Club' and 'Rooftop film club' which is based in London, and looks at 'under the radar' films of all genres and types, for example they show animation films as well as a range from horror to comedy.
If our film was to be released, I think that if would maintain moderate success, so therefore possibly a marketing franchise could be created, for example, maybe not to the extent that 'The Hunger Games Catching Fire' has a marketing scheme, but maybe smaller objects such as posters, or even stickers/badges with quotations from characters.
Our media product would also mostly be made aware of by 'below the line' advertising, as being an independent company, we would have a lower budget compared to mainstream companies, and therefore all budget would be towards the actual making of the film.
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