Research on classification impacts

The classification on a film has an overall impact as it determines the audience, which could either have an increasing or decreasing effect on the overall profit intake.

If a film has been given the certification of '15' the film legally can only be seen by persons of 15 and above, meaning that companies have then missed out on the lower ages, therefore meaning the intake would not be as much, as that compared to a '12' film which can collect from a lower age. 

The certificates also have an impact on the openings of films and what they can contain, for example, if the film opening's atmosphere is perhaps sinister, and the film carries on with this atmosphere, the film possibly would be rated higher due this fact, eg, 'the chronicles of Narnia' carries an innocent storyline, but due to the atmosphere of some scenes, the film was placed at a 'PG' certificate rather then that of a 'U' certificate.