The use of typography is important within film openings because although they are there to inform the audience, how they are presented can make or break the piece, for example, if the piece is a horror, and the titles are written in comic sans, the piece one, doesn't look professional and two, the titles takes more attention from the audience members than they should of placed and presented accordingly.
For instance, 'Sweeney Todd'
uses the titles to look like blood, which still stays within the genre and the atmosphere of the film.
Titles may also not be used because they company decided that the opening film narrative was important for audience members to take in, and they did not want to ruin their concentration. For example, the opening to 'The lord of the rings, twin towers'
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